I once suggested a change to the rules of soccer. When there is a draw then extra time is played. If there is still a draw there there is a penalty shoot-out. This introduces an element of luck. In addition if one side has a player good at penalty shooting then that side would win.
My suggestion would reflect the whole game. Every time the goalkeeper touched the ball that side gets a minus point. This would encourage attacks on goal and discourage passing back to the goal-keeper. After extra time if the score was stil equal then the side with the least minus points is the winner. This now reflects the whole game.
It may take a long time for this rule to be adopted. Meantime newspaper reporters could report a game as Goals 3 - 1; de Bono 10 - 30. That way people would get used to the idea.