What's in a name?
In the "Lets make some money" discussion Cal wrote:
Danny said: Free for all - generating ideas by anyone interested for requests that are deemed "not chargeable".
Thought that's what you probably meant, but wanted to make sure "Free
for all" wasn't meant to mean something like 'brawling'. :)
Okay, so tying your previous comment of "The Think Tank model has
existed for a while. It reflects the "paid to deal with this issue" part
of the project but is missing the free for all aspect." into this last comment: For marketing/market positioning purposes, maybe a tagline could read something like 'The ....... Group - A different kind of think tank'
Just a thought. Not saying 'think tank' is the way I'd go personally, if it was just me involved.
Thinking about the term "Think Tank".
Tank is usually taken to indicate tank as in fish tank with a group of thinkers swimming around in it, having "enclosed them" to do thinking. It could be taken to mean armoured fighting vehicle. What about a "field" instead of a tank, or a farm, or garden? Instead of AFV what about rocket or shark?
The word Think makes no promises. What about deliberate and solve? Direction maker? Producer?
Can we merge with the term "Creative Team"?
Danny said: Free for all - generating ideas by anyone interested for requests that are deemed "not chargeable".
Thought that's what you probably meant, but wanted to make sure "Free
for all" wasn't meant to mean something like 'brawling'. :)
Okay, so tying your previous comment of "The Think Tank model has
existed for a while. It reflects the "paid to deal with this issue" part
of the project but is missing the free for all aspect." into this last comment: For marketing/market positioning purposes, maybe a tagline could read something like 'The ....... Group - A different kind of think tank'
Just a thought. Not saying 'think tank' is the way I'd go personally, if it was just me involved.
Thinking about the term "Think Tank".
Tank is usually taken to indicate tank as in fish tank with a group of thinkers swimming around in it, having "enclosed them" to do thinking. It could be taken to mean armoured fighting vehicle. What about a "field" instead of a tank, or a farm, or garden? Instead of AFV what about rocket or shark?
The word Think makes no promises. What about deliberate and solve? Direction maker? Producer?
Can we merge with the term "Creative Team"?
Replies to This Discussion
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Permalink Reply by Arlene Teck on
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"Creative Team" is the term businesses tend to use, whether referring to an in-house group or to an outsourced agency.
From my own point of view, being part of a "creative team" has caché. Being part of a "think tank" does not. -
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Permalink Reply by Danny Stevens on -
Just been doing PMI practice over at the PMI=Plus,Minus, Interesting forum discussion so lets chuck one in here. 3 points each I think.
PMI on the name "Creative Team"
Plus
1. As Arlene says, being part of a "creative team" has caché.
2. "Creative" has positive connotations and denotes "new", and "Team" suggests a group in alignment and maximising their skills.
3. Its short and an easily repeatable meme.
Minus
1. Business Creative Teams may not do what this group is going to do, so our point of difference may be lost.
2. "Creative" can carry the feeling of "unfocussed" due to its arts connotation.
3. There is not a strong sense of a group that produces useful deliverables.
Interesting
1. Examining naming of the group is not a commitment to change the name.
2. For new groups a name can be critical based on how the public interpret it, whereas established groups can make most names mean what they want the name to mean to the public.
3. Edward called these sort of groups by that name many years ago -
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More Interestingg:A current biz buzzword is "innovation". It connotes creativity (new ideas) plus the implementation of worthy ideas. could be the "innovation team".
Still, though, my personal preference would be "creative team"
Will now be traveling for 10 days, mostly out of reach of email. "See ya' later!" -
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Permalink Reply by Danny Stevens on
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Edward entitled a book "Serious Creativity" to indicate creativity outside of the arts concept of creativity. How about being a "Serious Creativity Team"?
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Permalink Reply by Cal on -
When it comes to the word 'team', it reminds me of this 'demotivator': http://despair.com/daretoslack.html
But that's just me, based on some of my past experiences with teams (and other people's comments about some of the teams they worked with).
However, such a demotivator likely wouldn't have been created if others didn't have the same experiences/perceptions. But the word 'Team' might still be the best (least worst) choice to use.
On 'Serious Creativity Team': My initial thought is that something in that differentiating direction might possibly work, if it was packaged right enough. I'm thinking it might be a little hard to do, for a # of reasons that I don't have time to get into right now. But maybe those could be dealt with well enough.
My thoughts when it comes to a creativity business is that one has to be even more careful than usual in how it's presented. If things are presented a little 'off', it can work a lot against you. Eg.: I came across an article once that said it's better to call yourself something like a 'product developer', rather than an 'inventor', especially when presenting new ideas to others. Sounds like the term 'inventor' has become somewhat of a turnoff term to many.
With all the (to me) questionable (less than impressive) 'creativity' and 'innovation' claims going on out there nowadays, could those terms end up going down a similar road? Maybe not for awhile yet. -
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Cal, you sparked a great thought: "Idea Development Team"!
("development" to include generation and exploration of ideas) -
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Permalink Reply by Cal on
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Which sparked the (maybe) great thought of 'IdeaLab', Arlene. :) Unfortunately, there's already at least one out there that's trademarked in a # of countries, in many of the categories we'd very possibly like to be into. Or at least I think I would especially like to be into: http://www.idealab.com/
As far as choosing/assessing a name, until we've got a direction that we think we'd best like to go in, it would be hard to determine what name would be best.
So what direction would be best here business wise, and/or personally wise? - for this particular 'creative team' situation, the 2 might not be the same.
In a 'touchy-feely' direction? Or a 'next generation applied technology concepts and ideas' direction? Or ........?
It could be an 'umbrella' name, like United Technologies, which owns a # of companies that are tech related and have successful market positions of their own, like Otis Elevators. Or it could be an Apple, which distributes a # of tech products under brand names like IPod.
An African farm implement mfr. marketing rep was once wondering what market position they should consider pursuing, and came onto the marketingprofs.com forum to ask about it. Before they tried to decide that, I suggested that they get a 'snapshot' of what positions their competitors held in their target market's minds, and work from there - using what they found to work for them, and work against their competitors (ie. 'repositioning' the competition). It's what they decided they would do 1st.
But maybe that would be too 'markety' for this situation? Or not? Guess it might depend in large part on just how serious people were in pursuing this on a serious business level. Maybe this really does need 2 (or more) avenues, that could function 'co-operatively'. One for SErious business creativity, and one for SErious 'give it away'? :) -
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Permalink Reply by Cal on
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Btw, Arlene: Given your background, I'm thinking you very possibly already know a lot of what I just posted. It was more for others.
But it also doesn't hurt I don't think to post where one's thinking is at about some things. Especially about key items. Maybe some agreement, or correcting, or forward movement, can come from it. -
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Cal, I really like the "Idea Lab"! Too bad it's taken. You might try "Idea Development Lab" to get around the TM problem. Or maybe "Idea Engineering Lab". I rather like "Idea Development Lab"
You won't hear from me for a while. We are traveling early tomorrow morning (east coast USA) and will be back late next week.
(As a namer myself) I shall look forward to the name game! -
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Permalink Reply by Cal on
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Thanks, Arlene. Sounds like the 'scientific-y' direction has got hold of you a bit. :)
Maybe something along the lines of Creative Lab? Or possibly would be deemed 'too confusingly similar' if taken to court by IdeaLab, though(?) Or maybe not(?) Google search results of it: http://www.google.ca/#hl=en&rlz=1R2ADFA_enCA371&q=creative+... -
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Permalink Reply by Cal on
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I'm not suggesting that the 'scientific-y' direction is what should be taken with this name suggestion, though. BUt such a direction can sometimes indirectly/suggestively 'speak' of being about 'seriousness'.
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