Shamir mentioned the Gold Medal in his discussion on Expired Methods
, which required me to download and read the relevant section of the book Six Value Medals
. I encourage others to do the same (you don't need a Kindle).
As I understand it, the Six Value Medals attempts to increase the range of benefits/drawbacks people think of when they make decisions by suggesting focus areas "human values, "organisation values" etc. Each of the Six Medals is tied to one area. Gijs van Beeck Calkoen sometimes uses this sort of fanning technique on Practise Thinking .com and the results are very good.
The Gold Medal focuses on "human values" and the book suggests a long list of human values that should be considered, most of which seem very important to me and a few I can't believe were written by Edward de Bono.
I haven't decided whether focusing on human values is such a good idea: If you ask someone what is important to you? they will give selfish answers (nothing wrong with that, since that's what you asked for), but then you ask other people and they give sometimes the same answers sometimes different. Someone says that important to me is the do my job without being bullied. The boss says important to me is respect for the organisation that pays their salary. Who wins out? Usually whoever holds the upper had, ie. whoever was already winning. Lots of people have a deep seated need to feel more important than the people around them.
Another concern is that if you articulate a large number of standard human values and then carry them over into a new situation you may well obscure areas of real human need in this new area.
Another concern is that the focus on all these human needs is the lack of focus on who is going to provide them all.
The Gold Medal may be excellent but only if you remember to OPV.