If thinking were introduced into the school curriculum and taught properly, it would be made abundantly clear to everyone that actually most of the value in society is created by just a few people and the rest of us are just passengers (more or less).
And there is no way that the average school teacher or parent will face up to that reality.
So the push to teach thinking in schools may be as successful as pushing water uphill.
So how do you push water uphills. . . Let me see. . . Ah, yes, that is it:-)
So the answer is yes, it is as easy as pushing water uphills.
I'm not sure what you mean by Communication providers. Yes I think the iPhone has changed the game and this in turn is due to Apple bosses believing that they should only be creating products that are simple and elegant.
Rule nr 1. when pushing water uphills.
Only take a small amount of high quality water.
A huge amount of average water will not work.
But never underestimate the average water it might be healthy and filled with surprises.
The reason why so many people engage in activities such as watching TV, is that they might already have realised that we are just passengers without any power. . . so why not dream about something else.
In other words, you simply have to convince people that it is more fun to think eventhough it might not give them more power, money, happiness etc.
If I understand you Asa then I agree with the idea of identifying the people who are willing to come along for the ride and work on them first.
I agree too with the emphasis on fun - eg. thinking games.
It might sound nice to change the whole world but the first strategy should be to find people that are willing. If you spend too much time trying to convince people you waste your own energy. Save you energy. . . Some people are difficult to convince. . . And they can spoil the spirit.
Focus on the small particles in the water - the children.Teachers and Parents will follow. In other words, make you programmes OUTSTANDING!
I like the idea with thinking games, was that mine?
I agree Asa.
Re: thinking games I was drawing on your suggestion that ".. it is more fun to think.."
Following along with what has been going on with the metaphor of "water uphill," I have an idea!
Have heard that public service announcements is one way that people who want to be producers can break in to the world of working in film. Because so many people watch TV, many more people want to work in the film business than the business can support.
So - perhaps introduce the idea of making "public service announcements" about de Bono thinking skills to a film school - in hopes that they would make snippets of an ongoing course in CoRT thinking that goes on over a long period of time, but in 30 second "sound bytes."
Of course, it would be great advertising for de Bono thinking. But it also might transform education if masses of people were hearing over and over, being pummeled in classic advertising style: "Here's your Educational 30-second Thinking Tip for Today!"
If educational is not an acceptable avenue, then any other messages such as ways to improve recycling, visit a senior today etc. could be presented in the 30 second sound=byte using de Bono thinking techniques.
Or perhaps WE could manage to make small movies in any way we want to about de Bono thinking tools and post them on YouTube...? There's a charming site that allows you to type in whatever you want these pre-made animated characters to say for a small fee to publish. It's called Xtranormal - text to movie.
"If you're concerned that public education isn't preparing your kid for the future, here's today's tip!"
But having short Public Service Announcements on the TV would be more effective at grass-roots education, of course.
I wasn't aware of Xtranormal - interesting thanks Franis.
Perhaps you could post a 30 second sample script in text form to get the ball rolling.
So - instead of a sample script, what if we discussed a sort of "outline"?
We could number them... Parodies are always nice to use as a format.
How about starting as de Bono does - to answer the question: why bother to learn to think laterally when logic works just fine? Or to start off, we could make jokes about the "Gang of Three."
There is a temptation to make one character super logical, resistant to new ideas, clueless, etc. as the argument culture predicts. But giving an example of parallel thinking is much more cool and in keeping with the message.
End each snippet with a pun, a joke...a limerick or a bonto. It's really funny if each character says one line, or even just a few words.
Once we get a sort of a "format," anyone could contribute an xtranormal thing. It used to be free to make...
If we started out with a variation on the various search tags on youtube attached to extranormal... it would increase the likelihood we'd get more views.
It's Complicated, it's Crappy & I'm Concerned that I'm being Coerced (Often my "Creative Fource" motivators for using creative thinking are these.)